Principles of Marketing 14th Edition Kotler Armstrong Hardcover Pearson 2012
USD 15.99 USD
Specifications
| Subject Area | Business & Economics |
| Publication Name | Principles of Marketing |
| Publisher | Pearson |
| Subject | Marketing / General |
| Publication Year | 2012 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | Kotler |
| Level | Business |
| Country Of Origin | United States |
Authors: Philip Kotler & Gary Armstrong. Publisher: Pearson Prentice Hall. 14th Edition. Principles of Marketing. Comprehensive coverage of core marketing principles. Hardcover edition. One of the most respected marketing textbooks ever published.