Advertising and Promotion An Integrated Marketing Communications Perspective 12e
USD 35.95 USD
Specifications
| Subject Area | Business & Economics |
| Publication Name | Marketing |
| MPN | 9781264075065 |
| Publisher | McGraw-Hill |
| Type | Textbook |
| Format | Hardcover |
| Unit Type | Unit |
| Language | English |
| Author | George E. Belch |
| Features | Teacher's Edition |
It covers topics related to communications, advertising, and promotion, making it a valuable resource for students and professionals in the field. With a teacher's edition included, this textbook provides a detailed exploration of marketing strategies and concepts in English language.
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