Advertising and Integrated Brand Promotion
USD 114.80 USD
Specifications
| EAN | 9780357721407 |
| ISBN | 0357721403 |
| Subject Area | Business & Economics |
| Publisher | Cengage Learning |
| Item Length | 0.8 in |
| Publication Year | 2022 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 10.8 in |
| Features | Revised |
| Item Weight | 36.7 Oz |
| Item Width | 8.5 in |
| Number Of Pages | 448 Pages |
Throughout the book, readers examine key concepts within the context of advertising practice by following the processes of an advertising agency. To further enhance understanding, the book also integrates digital resources, providing an interactive learning experience.
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