Author: Kotler, Philip. Sku: MU-W7MM-W4WD. Condition: Used: Good. Qty Available: 1. Release Date: 2002-05-01.
Item Tag: 9780130336293
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Marketing Management
Condition Notes: Used – Good: All pages and cover are intact including the dust cover, if applicable. Spine may show signs of wear. Pages may include limited notes and highlighting. Shrink wrap, dust covers, or boxed set case may be missing.
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Marketing Management by Philip. Kotler (2002, Hardcover)
“Marketing Management” by Philip Kotler, published by Prentice Hall PTR in 2002, is a comprehensive textbook focusing on the subject area of business and economics. This hardcover edition spans 768 pages and offers in-depth coverage of marketing principles for adult education and further learning. Written in English, this textbook is designed for business students looking to deepen their understanding of marketing strategies and tactics. With a detailed table of contents and insights from a renowned author in the field, this book is a valuable resource for those seeking to enhance their knowledge in the realm of marketing management.